Tuesday, September 4, 2012

Keeping Running Specialty Special

Running Specialty. It is a notion that seems to be at odds with the new Internet based sales process that so many American's are drifting towards.

Running Specialty is inherently an in person experience. It is about getting the best fit and trying all the possibilities. Online this is impossible to achieve, and in store it is about that personal connection to both the product and the sales people.

At Movin Shoes we feel that this interaction is at the heart of what we do. Our staff are the people who make the store special, and they are the ones who work hard to make sure our customers are fit correctly and that they are comfortable with their choices. To this end we do not sell online, and we encourage all of our customers to make the best and most educated choice for both service and selection by coming to a Movin Shoes location.

We also appreciate the movement in the industry to have shoes that are targeted as "Brick and Mortar" only. This means that these are shoes that are not going to be sold online, but rather only at stores with real doors and real people helping you!

The first shoes we had that were in this category were the New Balance 860v2 and now the New Balance 880v2. Joining the ranks in about a month will be the Nike Structure Triax.

Running Specialty is not really about shoes, socks, insoles, or any product. It is about service, knowledge, and care. Supporting your local store that has these things is really supporting your community because these are the stores that are a part of what is happening and not just trying to take advantage of the amazingness of the running and the joy it brings to people.

Shop local.

In San Diego this means visit Movin Shoes, Laces, San Diego Running Institute or The Running Center.

These are the real community stores.

Check them out for the service that makes a real difference.

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