Friday, October 22, 2010

New Directions in Running Footwear

As we have mentioned before, Movin Shoes is exceptionally excited at the new directions that running footwear is trending towards ... which is really in an old direction.

The "Less is More" minimalist approach to running shoes has been the mantra at our stores since they first opened their doors in 1977. What does this mean for you, though, is an important question to ask!

Since most runners have been introduced to running and continue to run in shoes that feature what has become "Traditional" dimensions that usually include heal heights of approximately 1" these runners need to be aware that making a move into footwear that has nearly 0" heal heights is a precarious and risk filled venture.

We recommend a moderate approach to "weening" runners from this 'more is more' shoe, and taking a long term look at the ultimate goal of foot, ankle and lower leg strengthening that occurs with the use of more minimal footwear.

How can this be accomplished?

There are two primary ways to go about this.

The first is a slow introduction of a radically lower and less supportive shoe. This entails getting a truly minimal shoe (ie a Vibram 5 Finger, a Cross Country flat or a very light road race shoe) and using it on limited occasions and with low total use. This allows adaptation to this position and strength needs to occur without a complete shift and reduces some of the risk factors with the move.

The other mechanism is more of a step down approach. Doing this is a gradual lessening of the shoe you use over time. This might mean that the next shoe you get you look at the "light weight trainer" category, and then maybe the heavier road racers before finally settling on the right amount of shoe.

We are excited about the new offerings from manufacturers, but we also recognize that there are people who are wary of moving into less shoe, and we also support that.

We believe that the shoe that makes you the most comfortable with running is ultimately the best shoe for you and we want to be there helping you enjoy your running every step of the way.

Run happy, run well, and enjoy the day!

Thursday, October 7, 2010

Vibram 5 Finger Arrivals

Hey all!

Greetings from Movin Shoes!

We wanted to let you know that we are getting in some of our Vibram orders in as we speak! In the stores this weekend we will have the Men's KSO and the ALL NEW Men's Trek Sport (this one we are excited about). The Women's KSO are in as well.

Still awaiting the Bikilas and the Women's Trek Sport, but soon.

If you are going to be at the San Diego Zoo Walk, drop on by at the expo! We will be there exhibiting the latest and greatest.

We are also very excited about the upcoming Spring Wild Animal Park Half Marathon! Details are still being worked out, but this one should be fun (if not a bit challenging as there are a few hills around out there).

Tuesday, October 5, 2010

Fun and Excitement

New Products, New Runs, New Friends

Hello to all in the Movin Shoes empire!

In continuing efforts to take over the world, Movin Shoes has introduced some new products to the stores!

We now have Native Eyewear, protection from the sun and wind, comfortable, light, and with 2 seperate colored lenses for bright sun and for mixed shadow and sun.

We also have received the new Asics Gel 1160 in stock. A nice update on the shoe that has helped redefine value. A moderate stability trainer with good flexibility and reasonably light. It comes in at a pleasant $85.00, so it does not break the bank!

We have also started an e-mail service to let people know about the Movin Shoes Mountain Monthly trail runs. To join the list, e-mail us at ms.trails2011@gmail.com and you will be added. We take these runs as chances to showcase many of the finest and most beautiful back country trails that San Diego has to offer. They are free and fun.

And, as always, remember that we have our weekly free store runs. Mondays at 6pm in Encinitas for a continuous 3-6 mile run, Tuesdays (for the next 5 weeks) the Beginners 5k Program at Movin Shoes in Pacific Beach at 6pm, and then the Wednesday Night Run at Movin Shoes in PB as well (again at 6pm).

Join us and bring your friends.